Analysis of Indian Business Magazines

I have analysed three business magazines as part of my studies. Here is the conclusion.

Definition of a Magazine - “ Any publication with a periodicity of one week or more is a Magazine”.

Business journalism – It includes coverage of companies, the workplace, personal finance, and economics, including unemployment and other economic indicators. Business coverage gained prominence in the 1990s, with wider investment in the stock market and Globalisation. All major broadsheet newspapers carry a business section to a varying degree.

1. Business Outlook – For Decision Makers
2. Business Today – For managing tomorrow
3. Business India – The magazine of the corporate world

Conclusion

If we compare the three magazines, every one is good on its position. The professional format and colour images have been used. As compare to newspapers, magazines have longer life and more readership. These magazines have completely different outlook than daily papers.

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Advertisements has more privilege to news, Business today resembles to an ad magazine.

Over all, I liked three of them but when it comes to give my own ratings and possible qualities I found in three of them, this is my conclusion:

1. Business India
2. Business Outlook
3. Business Today

read complete analysis. here is the link......

http://www.businessasim.blogspot.com/